The Challenge: I don’t know if you’re familiar with the slightly cynical expression, I’ve been there, done that, I’ve even got the Y-shirt” but that’s the reference to T-shirts.... How many of us get side-tracked into busy work, putting our head above water just long enough to take a breath and a bearing - Thanksgiving, Christmas annual leave - maybe? Then we plunge back into the “urgent” at the expense of the essential. Read the books? Wardrobe of T-shirts?

The Solution: Yes, me too, until I discovered that in the Gold Model Ron has invented the wheel of aligning Vision with Mission, and day-to-day activities. Even having a clear destination, it’s impossible to sail straight into the wind. Instead we must tack back and forth to make progress. Sailing as close as possible to the wind we have to keep our eyes fixed on intermediate destinations. We intend to use them for medium-term guidance but never actually to arrive at them, frequently “changing tack” and direction. Ron has developed simple yet powerful tools and techniques to simultaneously align medium and long-term goals with daily activities. Here, “simple” means “something you can do.” “Powerful” means getting sustainable, measurable results, and an immediate sense of achievement. Anyone want any more T-shirts? You can have mine!